Pride Flagging

Public Service/Charity Design - Single

2020

Rethink
w: rethinkcanada.com

Winner: Rethink Client: Fondation Émergence Creative Director: Nicolas Quintal, Mike Dubrick Art Director: Maxime Sauté Writer: Xavier Blais, Mike Dubrick Designer: Jake Lim, Shayne Tupper, Alex Fleming, Maxime Sauté Executive Creative Director: Ian Grais, Chris Staples Web Developer: Brad Stapleton, Alex Fleming Strategist: Pascal Routhier Media Relations: Victor Brunton Account Director: Alex Lefebvre Account Manager: Cendra Percy Producer: Todd Harrison, Kyle Hicks PR: Éric Santerre, Samantha Williams, TöK Communications

As numerous Pride related events were taking place around the globe, the Emergence Foundation launched the first tool that automatically flags online homophobia. Pride Flagging is a Chrome Extension that scrubs Twitter for 50 hateful terms in 15 different languages, striking through them with the colours of the Pride Flag, the universal symbol for diversity and inclusion.