École de danse contemporaine de Montréal - Brand Identity

Logo/Wordmark/Brand Identity - Single


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orangetango Art Director: Nathalie Bonenfant Account Planner: Pierre Bernard Project Manager: Charlotte Delannoy

Contemporary dance is a discipline marked by a strong duality between fluidness and rigor. This 26 characters logo expresses importance of structure and lightness. Each letter is centred in an invisible cell. Depending on where the logo is displayed, the distance between each cell changes so a very organized letters choreography can be created.