DesignThinkers 2017

Environmental/Signage - Single


In 2017, DesignThinkers doubled in size, bringing speakers together from an increasingly diverse range of disciplines. To express this shift, they needed an identity that could showcase infinite perspectives in a unified way.Our design solution: the eye. An iconic static logo that became a symbol for the common thread between all visual designers. The eye also came to life by tying the theme of ‘perspectives’ into social animations & user created content.


Rethink Client: RGD Creative Director: Hans Thiessen Art Director: Alex Bakker, Jake Lim, Pamela Rounis, Hans Thiessen Creative Director: Ian Grais, Chris Staples Designer: Alex Bakker, Jake Lim, Pamela Rounis, Hans Thiessen Illustrator: Alex Bakker, Carmela Cammisuli, Dustin Gamble, Jake Lim, Pamela Rounis, Hans Thiessen Writer: John Eresman Print Producer: Kerry Bhangu, Sharon Craig, Sarah Lee Studio Artist: Jonathon Cesar, Jan Day, Tom Pettapiece Developer: Ken Malley Digital Producer: Todd Harrison Developer: Dustin Gamble, Alex Fleming, Hanna Chen Strategist: Leah Gregg Broadcast Producer: Sarah Vingoe, Leigh O'Neill Account Executive: Matt Leblond, Jeremy Harrison, Andrea Ludwick, Janice Quan Printing Company: MET Fine Printers, Total Graphics, PCL Graphics, Roland, Bertie Printers Web Agency: The Pixel Shop Animation House: Titmouse Audio House: Wave Productions