Joy of Three - Can-Am Spyder
Brochure/Catalogue, Multi-page - Single
: , Anomaly, Winner: Anomaly Executive Creative Director: Dave Douglass, Pete Breton Creative Director: Gary Westgate Copywriter: Max May Art Director: Jose Rivas Designer: Jose Rivas CEO: Franke Rodriguez President, Managing Partner: Candace Borland Group Account Director: Roy Gruia Account Director: Thomas Gaylor Account Executive: Jesse Bondar Account Supervisor: Jules Sylvestre Planner: Alex Avendano, Jon Daly Producer: Rob Murray, Kali Kyriazis, Kate Spencer Photographer: Aaron Brimhall Print Production Studio: Unreasonable Studios Print Production Studio Director: Pierre Briones Production Artist: George Lai Printer: Transcontinental Inc. Client: Bombardier Recreational Products Global Marketing Director, Can-Am On-Road: Julie Tourville Manager - Global Marketing, Can-Am On-Road : Martin ÉThier Global Marketing Coordinator, Can-Am On-Road : Sophie Masse
Three-wheel motorcycles have long held a stigma that they are for the elderly or people that could no longer ‘handle’ a two-wheeled motorcycle - basically, they weren’t cool. In order to change the perception of the Can-Am Spyder we transformed the brochure into a photo album or time capsule that allowed our audience to look through a candid lens of Spyder's moto-culture. We also gave it a look & feel that we called 'Polished Grit'; a look that if it had a flavour, would taste like oil & resin.