Educating Architects: Four Courses by Kenneth Frampton
Environmental/Signage - Campaign
Frampton is known for having developed the notion of tectonic in architecture. In opposition to post-modernism, he interprets architecture as essentially material and structural, prioritizing the clarity of a plastic form. For the design, we therefor opted for a rational approach, using basic graphic design elements to construct the branding. Inside, the exhibit grid is drawn on the walls as if to reveal the conception process and shed light on its constructive aspect.
Principal Creative Director: Mathieu Cournoyer Art Director: Bryan-K. Lamonde Designer: Dominic Baron-Chartrand Exhibition Design : Anh Truong