Rebrand for ROM, Canada's Largest Museum

Entire Publication Design - Series

2024

Leo Burnett, Toronto, ON
w: leoburnett.ca

Inside ROM lives 13 million moments in time. Inspired by the enormous scale of ROM's collections, we've taken each object and plotted it on an immortal timeline. Each object is a stitch in time, a portal to powerful stories that live on. ROM magazine is a publication that features evocative stories of the museum's exhibitions, research, and collections. The magazine was reimagined with the new custom typography and captivating photography.

Ad Agency: Leo Burnett
Co-Chief Creative Officer: Lisa Greenberg, Steve Persico
VP, Group Creative Director, Design: Man Wai Wong
Design Director: Marcelo Hong
VP, Group Director: Kim Le
Managing Director, Account Services: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Designer: Eric Espinosa Iracheta, Ryan Abrams
Junior Designer: Tatjana Dudas
Motion Designer: Yar Kukhtin
Account Director: Yvonne Li
Account Supervisor: Kate Owczar
Account Executive: Lauren Clancy
Photographer: Mike Tjioe, Saty & Pratha
VP, Post and Print Production: Gord Cathmoir
Print Producer: Kevin Stephen
Senior Graphic Artist: Graham Bowman
Pre-Press Technician: Shahid Qureshi
Production Manager: Bill Ing
Retoucher: Bill Hastings
Digital Artist: Bill Hastings
Executive Producer: Janice Rebelo
Senior Developer: Dan Purdy
Junior Motion Editor: Leah Fellows
Typography: Colophon Foundry
Client: Royal Ontario Museum (ROM)