Festival International de Jazz de Montreal
Poster - Series
Studio Baillat Ad Agency: Bleublancrouge Creative Director: Jonathan Rouxel, Jean-Sébastien Baillat Art Director: Jean-Sébastien Baillat, Louis Dollé Graphic Designer: Louis Dollé, Olivia Chan, Maxime Brunelle Production Manager: Lisanne Auger-Bellemare
The world's largest and most reputable jazz festival, wanted to break free from its longstanding static imagery and launch into 2017 with a much more dynamic visual identity. The studio imagined a completely new aesthetic that embodied the widening definition of jazz. The idea was to generate colourful and abstract patterns that emulate movement. The approach interprets the energy and creativity of jazz and ascribes the FIJM with a decidedly more current look and feel.