Bal du MAC
Poster - Series
45 DEGREES / Cirque du Soleil Chief Executive Producer: Yasmine Khalil Executive Creation Director: Daniel Fortin Creative Director: Frank Helpin, Patricia Tremblay Art Director: ÉMilie Lagacé Design Director: ÉMilie Lagacé Illustrator: Filip Hodas Senior Marketing Director: Céline Payelle Account Manager: Myriam Jean-Baptiste
The objective was to create a series of posters for an immersive experience that invites guests to delve into a universe under permanent surveillance inspired by George Orwell's dystopian novel, 1984. They were designed to support the propaganda campaign, using evocative symbols of censorship and surveillance to create a strong visual identity, sometimes inspired by the aesthetics of prison bars in the most literal sense, and sometimes by the dehumanization that such a system represents.