Crash Coasters

Public Service/Charity Design - Single

2018

Rethink
w: rethinkcanada.com

Rethink Client: Arrive Alive Art Director: Alex Bakker Writer: Sean O'Connor, John Eresman Print Producer: Scott Russell Creative Director: Ian Grais, Chris Staples Broadcast Producer: Cat Dumas Director of Amplification: Leah Gregg Content Strategist: Joy Lucas Industrial Designer: MakerLabs Photographer: Eric Arnold, Dustin Gamble Account Manager: Marjo Durand, Sarah Riedlinger, Scott Lyons

Drunk driving is still a major issue in Canada. The issue worsens on St. Patrick’s day when drunk driving deaths increase by 129%. Arrive Alive, worked with local bars to distribute conversation starting coasters to partiers moments after they ordered their first drink. Each coaster was cut and shaped from the wreckage of motor vehicle accidents and included a powerful message: This coaster used to be a car. That car never made it home.”