Francos

Entire Design Program

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Set in downtown Montreal, the Francos is a celebration of French music and culture. To capture the vibe of the festival, we created an immersive visual experience through a fusion of graphic and spatial designs that goes beyond annual campaigns. Oversized letters were arranged in a striking way throughout the site, and installations played with buildings' features to enhance the event's street aesthetic. Day and night, the interplay of colour, light and scale energized the space.

Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein
Vice-President, Executive Creative Director: Nicolas Baldovini
Vice-President Strategy: Sophie-Annick Vallée
Executive Creative Director: David Kessous
Creative Director: Elise Cropsal
Copywriter: Geneviève Jetté
Designer: Vanille Windenberger, Pascale Alie-Crête
Architecture: Mariana Gariépy, Hélène Fortin
Strategic Planner: Marc-André Fafard
Account Services: Laure Hamonic, Joanie Couillard
Motion Designer: Samuel Thibodeau
Client: Equipe Spectra