Alt Court 2017
Design Miscellaneous - Single
Alexandre Geoffrion (Sid Lee)
Sid Lee Client: National Bank Senior Vice-President, Marketing : Yann Jodoin Director & Practice Leader, Experiential Marketing: Marie-Ève Lemay Project Manager, Donation and Sponsorship Activation: Marie-Hélène Choquette Advisor, Content Marketing and Social Media : Gabrielle Legere Advisor, Mobile and Online Content Management: Delphine Marion Senior Advisor, Sponsorships : Benoit Legendre Agency: Sid Lee Account Director: Vanessa Audigand Account Executive: Judith Dupuis Account Coordinator: Sophie Houle-Tousignant Creative Director: Jean-François Dumais Ideation: Marc Lessard, Annik Tremblay-Meunier Art Director: Isabelle Allard Creative Director, Studio: Guillaume Cardell Designer: Marie-Ève Poirier Content Manager: Catherine Martel Community Manager: Kelly St-Pierre Strategy Director: Sonya Mahcine Strategist: Laurianne Normandin Public Relations & Communications Manager: Michael Di Staulo Media Supervisor : Alex Guimond Media Strategist: Gabrielle Côté Assistant Media Strategist: Geneviève Bilodeau-Roy Event Production: VIBRANT Marketing Digital Media: Adviso Content creation: Toast Studio Art production: LNDMRK
Under the Van Horne overpass, National Bank hosted Alt Court, an event featuring performances and collaborations by artists from various backgrounds. A nod to the bank's Rogers Cup sponsorship, the happening mixed disciplines-design, branding, art, fashion, music-to break the traditional image of tennis and give millennials a new way to experience the sport. The visual identity applied to the branding, installations and scenography blows up the conventional elements of a tennis court.