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Hop City Brewing Co., Visual Identity System

Entire Design Program - Campaign

2018

Despite Hop City Brewing Co. being one of Ontario's most established craft beer companies, the brand had little recognition with consumers and was struggling for awareness in an increasingly crowded marketplace. A redefined strategy anchored in urban adventure and discovery helped the brand evolve to become bolder and more systematic and come to life with an industrial, city-inspired vibe. Vibrant, solid, minimal colour lets product brands shine while product specific illustrations are simple yet expressive.

Voice: 416-262-7756
Website: http://artandmechanical.com
Email: info@artandmechanical.com

Art & Mechanical Creative Director: David Adams Designer: Jan Avendano Account Director: Michael Adams Illustrator: Jan Avendano, Andy Gonsalves

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