Identity - OSQ
Entire Design Program
Julie Pichette (Lg2)
lg2 Creative Director: Jacques De Varennes Art Director: Anthony Verge Mac Artist: Marc Rivest, David Boivin, Sylvain Gregoire Agency Planner: Catherine Darius, Mireille Côté Production Manager: Julie Pichette Account Director: Isabelle Miville
The OSQ's new brand platform and promotional pieces are a reflection of the unique thrilling, unexpected and timeless symphonic experience offered by the orchestra. This new image communicates a strong, electrifying personality that resonates with the target audience. The logo evokes the smooth curves of the classical instruments strongly associated with a symphonic orchestra. And the musicians’ playing is captured in a series of vibrant, colourful images juxtaposed to create a “visual melody”.