Wise Men's Care, Brand Identity

Entire Design Program


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Ethos Brand strategist: Gabriel Lefebvre Creative Director: Gabriel Lefebvre Copywriter: Rachel Lecompte, Ellen Teitelbaum Graphic Designer: Gabriel Lefebvre Photographer: Samuel Pasquier Programmer: Phillip Malboeuf

Wise is a line of high-quality, naturally sourced and eco-responsible personal care products for men that intends to revolutionize the personal care industry by proposing changes at several levels: improving product quality by making them more natural and healthy, reducing packaging pollution by limiting the amount of plastic used, and creating products that are in line with men’s current lifestyles and convictions. The branding is optimistic and intelligent, reflecting the new conscientious urban lifestyle.