Entire Design Program


Simon Laliberte (Atelier BangBang)
t: 514-298-6420

Atelier BangBang Art Director: Simon Laliberte Account Coordinator: Alexandra Whitter Illustrator: Marin Blanc

The objective was to developed a sophisticated identity for Idoine, a bio-organic cosmetics company. The sober yet luxurious color scheme and print choices support its high-end positioning. The label has been designed to limit the light exposure, but strategic die cuts highlight the products and serve as gauges. To facilitate the purchase process, each product line is identified by a unique cream spot and each label features a step number which ensures optimal efficiency.