BP In Bed
Design Promotion Other - Single
Cynthia Spitz (john st.)
Winner: john st. Chief Creative Officer: Angus Tucker Executive Creative Director: Mooren Bofill, Paul Little Associate Creative Director: Kohl Forsberg Copywriter: Kohl Forsberg Art Director: Dorota Pankowska Designer: Michael Arnott Producer: Neal Owusu Executive Director of Production: Cas Binnington Head of Integrated Production: Aimee DeParolis Team Lead: Ryan O’Hagan Account Director: Caitlin Bourada Account Supervisor: Emily Farncomb Strategist: Jay Fleming Director: Paul Steinberg Line Producer: Maddy O'Shaughnessy Production Company: Heyd and Seek/172 Editor: Scott Edwards Online: Tendril Audio House: Audio Process
To promote Boston Pizza's take-out and delivery service, we made it possible to finally eat pizza in the one place you never before could - in bed - by designing a pizza box that transforms into a self-supporting table. We premiered BP in Bed on Boston Pizza's social channels and gave it away to their most loyal fans, receiving press coverage around the world as well as praise from pizza lovers everywhere.