Entire Design Program - Campaign
What could be better than pairing smoked meat with craft beer? In building a brand for the Whistler-based ‘eatery and taphouse’, we looked to local culture and surrounding nature for inspiration. The name “Hunter Gather” references people gathering to share stories around locally sourced food and drink. Illustrations of the area’s resident wildlife were incorporated across the brand as a nod to the hunting and gathering theme.
Pendo Creative Director: Peter Ladd, Don Cleland Designer: Peter Ladd, Natasha Shubaly Illustrator: Jonathan Martinez Copywriter: Rik Klingle-Watt