Molson salutes the dépanneurs

Entire Design Program


Sid Lee

Sid Lee Client: Molson Coors Canada Creative Director: Jean-François Dumais Art Director: Annik Tremblay-Meunier, Francis Lévesque Copywriter: Marc Lessard Designer: Julien Poisson, Thierry Joannette-Langevin, Charles Connoue Fridge Tablet Design: Alexandre Pellerin Producer: Marie-Pier Lavoie-Sigouin Account Director: Kiara Wilson Architecture Design: Andréa Vela-Jule, Alex Dimas Videographer: Alex Miglierina, Charlie Marois, Olivier Jobin Motion Designer: Thomas Pison, Philippe Pinard Editor: Sebastien Delporte Photographer: Thanh Pham Sign Production: Enseignes et Lettrage Robert Sign Paint Artist: Mr.Sign

They're called bodegas in New York, konbinis in Tokyo and offies in London - Montreal's convenience stores are dépanneurs, the go-to destination for everyday purchases. Symbols of neighborhood life present on many street corners, they're also where people traditionally buy beer. Most stores look decrepit and neglected. Molson, Montreal's original brewer, wanted to give back to the community. They relaunched their classic stubby by restoring 25 facades with makeovers inspired by the bottle's unique design.