Environmental/Signage - Series
Tangerine, the new name for ING Direct Canada. As part of its efforts to bring its new brand identity to life in its corporate offices, Tangerine tasked Concrete to create environmental design elements to convey the corporate values and brand attributes to stakeholders.We created a diverse palette of visual elements, both two-dimensional and three-dimensional. The system uses words, graphics and images that coveys Tangerine's brand attributes in a way that is authentic, animated and inspirational.
Concrete Design Communications Creative Direction: Diti Katona, John Pylypczak Designer: Jonathon Yule, Ryan Crouchman