Connect Resource

Entire Design Program

2018

The White Room Inc
t: 416-901-7736
e: business@thewhiteroom.ca
w: thewhiteroom.ca

The White Room Inc Creative Director: Neil Rodman, Karolina Loboda Designer: Neil Rodman, Elise Hurtado

After 20 years of operations and recently moving into a new space in the Toronto’s financial district, the firm was looking to project a new image of consummate professionalism while maintaining a friendly look. We created a series of simple geometric shapes on a dot-based grid, with the suggestion that the dots can be connected and reconnected in infinite ways. The firm is open and flexible as the elemental designs it delivers.

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