Hotel Motel

Entire Design Program

2018

Ugo Varin Lachapelle (Studio Caserne)
t: 514-419-8339
e: info@studiocaserne.ca
w: caserne.com

Caserne

Hotel Motel is our friends’ high-end unisex sneakers project in which we had a lot of trust. It also a workshop that revitalizes the Montreal’s leather industry knowhow. Notably, the project is a reaction to mass production and consumerism. The developed identity plays on contrasts by emphasizing the paradox between the elite and the common Hotel Motel.

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