Typeface Design - Single
Alexandre Geoffrion (Sid Lee)
Sid Lee Client: Montoni Vision, concept, architecture and interior design (entrance hall): Sid Lee Architecture Vision, concept, typography and design: Sid Lee Creative Director: Olivier Valiquette Photographer: Thanh Pham Designer: Charles Connoue, Yann Carriere Art Director: Sarah Déry
As part of our mandate to convert the historic 950 Beaumont building - once a massive gas storage - we've created a visual identity and typeface honouring the site's heritage. We drew inspiration from the gasometer's dodecagonal structure to create a typeface with 307 glyphs in 5 weights demonstrating bold and modern shapes while evoking the past and infusing common areas with soul. Pictograms showcase the site's history, guide visitors and complement the interior design.