The Penthouse Website

Entertainment, Arts & Tourism - Single

2018

Will
w: hiwill.ca

Will Executive Creative Director: Nick Richards Creative Director: Lisa Lebedovich Senior Designer: Briony Crane Copywriter: Katie Holmes Designer: Will Erikson Producer: Shannon Cherry Project Manager: Samee Anderson Director of Strategy: Ute Preusse Account Director: Andrea Scupham Web Programmer: Glance Digital

The Penthouse, Vancouver’s legendary venue for adult entertainment, needed to modernize its image and make the venue more relevant to a younger audience who are likely unaware of the nightclub’s colourful past. Using a vivacious colour palette, bold fonts and cheeky censorship graphic elements, The Penthouse site was given a fresh and intriguingly naughty twist, to evoke a smile and encourage viewers to visit the establishment for their irreverent personality – and a good time.