Ride Mix

Advertising Other - Single

2020

Alberto Cuadra, Duong Le, Vy Phan, Madison Duncan, Jillian Apatow, Cooper Bowman, Savannah, GA
t: 912-358-7576
e: alberto.cuadra.delcarmen@gmail.com
w: albertocuadra.com
Program: MFA in Advertising
School: Savannah College of Art and Design

Winning Entry: youtu.be/2W2vufT3lt4

Carpooling is super fun, but your friend’s never-ending loop of Top 40 radio stations not so much. Spotify presents Ride Mix. A new feature that automatically mixes the driver and passenger’s favorite songs to create a playlist that everyone can rock to. Once everyone is in the car, your Spotify accounts will sync, and a unique Ride Mix will be created where everyone’s favorite songs play in turns. You can add or remove songs to fine-tune the mix, and, if you like what you hear, save it for later. Ride Mix won’t change your friend’s taste in music, but it’ll bring a new harmony to your ride, one song at a time.