Six-Second Ambush Advisories
Pro Bono - Single
Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they're about to watch. By hijacking YouTube's advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube's most popular content) that objectify women and men.
Rethink Client: YWCA Creative Director: Aaron Starkman, Mike Dubrick Writer: Max May, Jordon Lawson Art Director: Pamela Rounis Creative Director: Ian Grais, Chris Staples Producer: Megan O'Connor Strategist: Darren Yada Amplification Strategist: Aliz Tennant, Gordon Zhang, Rose Koo Account Manager: Rachael Sawer Account Director: Chelsea Stoelting