Thermal Discount

Viral/Social - Single

2018

Katherine Duerdoth (Rethink)
w: rethinkcanada.com

Rethink Client: FGL Sports (Sports Experts) Creative Director: Nicolas Quintal Copywriter: Xavier Blais Art Director: Maxime Sauté Strategist: Pascal Routhier Creative Director: Chris Staples, Ian Grais Account Manager: Alexe Dupont Account Director: Alex Lefebvre Director: David Poulin Producer: Alexis Dubosc Director of Photography: Maxime Valsan Creative Tech : Cortex Studio Media: Touché!

An interactive display equipped with a thermal detecting camera was installed above the stairs in a Montreal subway station. When people chose the stairs they received a discount based on how high their body heat rose.

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