Victor Gin

Young Blood Packaging - Single


t: 514-281-8901

Hugo Joseph Client: Classique internationale de canots de la Mauricie Vice-President, Creative Direction: Claude Auchu Creative Director: David Kessous Graphic Designer: Hugo Joseph Copywriter: Philippe Coulombe Account Manager: Marie-Claude Lacasse Project Manager: Nathalie Dupont Graphics: Julie Hotte Production Manager: Louis Dorval

The Classique internationale de canots de la Mauricie is a 200-kilometre canoe race through the rapids of the Saint-Maurice River. The event wished to pay homage to Victor Gélinas, one of the two winners of the race’s first edition held in 1934, by creating a gin in his name. Greatly inspired by art deco graphic codes, the design of the label stands out for its sophistication and attention to detail: custom typography and metallic foil.