Logo/Wordmark/Brand Identity - Single
The rebranding of the Vancouver Area Cycling Coalition started with the new name "The Hub." Then we created a logo that is anchored around the radius and circle in the shape of the letter "U", a reference to the notion of a hub. Overlapping translucent letterforms convey the idea of a coalition in addition to accessibility.
Ad Agency: Dare Creative Direction: Bryan Collins, Rob Sweetman, Gae Wakabayashi Art Direction: Heather Akins Jalbout Account Manager: Tamara Bennett