Young Blood Entire Design Program - Campaign
The design system to launch Dr. Oetker’s chocolate pizza was inspired by chocolate. The pop-up itself was made of chocolate. Traditional woodcut types that resemble chocolate bars were treated to elicit the chocolate pizza’s ooey-gooey taste. A custom Terrazzo pattern referenced Italian roots, while the three main graphic elements represented the three types of chocolate toppings. And because the pop-up opened for Valentine’s Day, the colour palette harmonized the design into one romantic, decadent experience.
Ming Mikaeo Chief Creative Officer: Angus Tucker Design Director: Mooren Bofill Associate Design Director: Jacqueline Lane Designer: Ming Mikaeo Creative Director: Mark Scott Art Director: Kara Wark Copywriter: Ryan Kukec Agency Producer: Erin Feldman, Raquel Rose, Andrew LaGrave Team Leader: Sophie Lander Account Executive: Amy Yacoub Account Coordinator: Taylor Squires Photographer: Varsha Sreekumar Illustrator: Adrian Forrow Photographer: Hamin Lee