Pay It Forward
Artist/Design Firm Promotions - Single
Column Five Executive Creative Direction: Josh Ritchie Creative Direction: Nate Butler Graphic Designer: Andrew Effendy Photography: Andrew Effendy Illustration: Andrew Effendy Copy Editor: Lindsay Hathaway
The objective was to create a unique gift for our clients that captures the spirit of the values we uphold and inspires greater good. In researching what could meet these goals, we discovered a beautifully written letter from Benjamin Franklin that shows the pay-it-forward philosophy. We decided to create a poster based on the letter using modern typography, illustration, and design styles, bringing the final design to life by hot-stamping copper foil on colored papers.