Wine/Beer/Spirits - Series
lg2 Client: Cidery Milton Vice-President, Creative Direction: Marc Fortin Creative Director: David Kessous Graphic Designer: Sophie Valentine Copywriter: Geneviève Jannelle Planner: Pénélope Fournier, Marc-André Fafard Account Director: Ingrid Roussel Account Manager: Marion Haimon, Annie Woang Illustrator: Marc Tellier Project Manager: Claudia Riverin Graphics: Julie Hotte Image Editing: Joanie ÉVrard, Frédéric St-Denis Production Manager: Geneviève Demers
Cidery Milton, a family-run business based in Sainte-Cécile-de-Milton for nearly 100 years, manufactures and markets the Cid range of high-quality cider. We developed a classic and playful style that steers clear of cider’s older and more traditional feminine codes, as a way to lend the product credibility in a highly competitive category. We pay homage to the company’s boldness while effectively communicating to a younger and more demanding target.