Hop City Brewing Co., Packaging System
Entire Packaging Design Program - Campaign
Despite Hop City Brewing Co. being one of Ontario's most established craft beer companies, the brand had little recognition with consumers and was struggling for awareness in an increasingly crowded marketplace. A redefined strategy anchored in urban adventure and discovery helped the brand evolve to become bolder and more systematic and come to life with an industrial, city-inspired vibe. Vibrant, solid, minimal colour lets product brands shine while product specific illustrations are simple yet expressive.
Art & Mechanical Creative Director: David Adams Designer: Jan Avendano Account Director: Michael Adams Illustrator: Jan Avendano, Andy Gonsalves