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Emergency vs Non-Emergency

Typographic Poster - Single

2018

As a way to show the urgency of this message from E-Comm 911, we created original typography inspired by emergency siren lights. To further show the differences between an emergency situation vs a non-emergency, we used the red coloured sirens to spell out our emergencies within the blue coloured non-emergencies.

Website: http://www.cossette.com/

Cossette Executive Creative Director: Michael Milardo Copywriter: Pierre Chan Art Director: Grace Cho, Cameron McNab Illustrator: Thomas Burden Associate Creative Director: Pierre Chan Producer: Aishaa Abdulla Studio Artist: Connie Fu

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