Help Us Fill The Emptiness

Announcements/Invitations/Cards/Kits - Single



Cossette Client: Garde-Manger Pour Tous Chief Creative Officer: Antoine Bécotte Creative Director: Anne-Claude Chénier Art Director: David Théroux Copywriter: Philippe Brassard Project Manager: Lorraine Grouvel Recording Engineer: Mathieu Morin

FILLING THE EMPTINESS BY FILLING PLATESEvery lunchtime, the Garde-Manger Pour Tous fills 3,000 plates to feed disadvantaged Montreal schoolchildren. For its annual fundraiser, we used empty plates to create a visual identity that brings its mission to life. The plates—cut, spliced and even animated—appeared in all event materials, inviting people to fill the emptiness.The concept demonstrated the direct impact donations have, and the link between the fundraiser and helping kids.