Identity - Series
While creating the identity for the Toronto-based production house, Asymetric, we chose two typefaces. The logo typeface is inspired by Paris' historic street plates. Classic and beautiful, yet bold and strong enough to hold its own as a wordmark. Rooted in the past and contextualized for the present. The second typeface is a highly legible, contemporary complement to the first. The two typefaces in a single weight remove unnecessary 'noise' and stress 'less is more.'
Asymetric Creative Director: Alina Skyson, Theo Gibson Designer: Alina Skyson Photographer: Paul Weeks Executive Producer: Evan Landry