Toronto Public Library Kids
Entire Design Program
PilotPMR Creative Director: Sarah Lazarovic Brand Strategist: James Beardmore Designer: Claudia Yuen, Patricia Lacroix, Stuart Inglis Account Manager: Natalie Bomberry
The Toronto Public Library is a big, beloved institution, and its first children’s expression needed to build a framework for spaces, print and digital. We created a bold, fun license to ‘go’ that transforms to the ever-adapting needs of our client. The expression is a visual reflection of this license to go, to explore, to be. The library is unique in that it asks nothing of kids but for them to take what they need.