Day of the Dead Packaging

Wine/Beer/Spirits - Series

2014

Zulu Alpha Kilo

Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Shane Ogilvie Design Director: Mooren Bofill Illustration: Elton Clemente Writer: Nick Asik Studio Artist: Brandon Dyson Agency Producer: Kate Spencer Account Director: Kate Torrance, Dic Dickerson Client: Stewart Priddle, Lindsay Wilson, Courtney Murgatroyd Account Executive: Adrian Goodgoll

Corona Canada wanted a way to associate itself with the Mexican holiday Day of the Dead. To raise awareness in Canada and to create a link between the brand and the holiday, we designed a series of limited edition Corona available in the month leading up to the holiday. The cans featured sugar skulls, icons prevalent in Mexican street art. The cans became so popular that retailers had a hard time keeping them in stock.