Budweiser Red Zeppelin
Billboard - Single
Hockey is Canada’s biggest passion point and when it comes to the winter games the biggest goals deserved bigger celebrations.Introducing the Budweiser Red Zeppelin, the world’s largest hockey goal light. It’s a 70-foot-long, 2-storey-high flying goal light with 600-watt audio and 75,000 LEDs synced to Canadian goals. The Zeppelin allowed us to transform any environment into celebratory media, something traditional media could never do. Whenever Canada scored, Budweiser became a beacon in the city.
Company: Anomaly Chief Creative Officer: Mike Byrne Executive Creative Direction: Pete Breton, Dave Douglass Associate Creative Direction: Craig McIntosh, Jaimes Zentil Art Direction: Eric Neal Copywriting: Jesse Hornstein-Goldberg Producer: Leanne McLellan Managing Director - InBev Global: Brent Rivard Global Business Director: Jimmy Euwer Group Account Director: Dion Aralihalli Account Supervisor: Allison Cornford, Keltie White Account Executive: Vanessa Cote Director of Strategy: Paul Lipson Client: Labatt Breweries of Canada VP, Marketing: Jorn Socquet Senior Marketing Director: Kyle Norrington Marketing Director: Michaela Charette Senior Brand Manager: Amy Rawlinson Associate General Counsel: Karyn Sullivan Zeppelin Production: Mobile Airships Inc. Experiential Marketing Agency: Mosaic