Missing Kids Stamps
Out-of-Home - Single
Raising awareness of the plight of missing and exploited children is goal the of the Missing Children’s Network. However, in a culture where only a few missing children’s cases ever make headlines, raising and maintaining awareness of their plights is a constant challenge. So to combat this challenge, we launched MissingKidsStamps.ca to raise awareness of missing children through customized Canada Post stamps as well as digital email signatures for those more tech-savvy users.
Company: Lowe Roche Advertising Creative Direction: Mark Mason, Jane Murray Associate Creative Director/Art Director: Gail Pak Copywriting: Jordan Gabriel Account Director: Amelie Gundy Director of Production: Beth Mackinnon Agency Producer: Shannon Farrell Associate Strategic Planner: Liam Brown Public Relations: Jonathan Daly