Happy Opening

Image - Series

2024

Cossette, Quebec/MontrealToronto/Vancouver
w: cossette.com

McDonald's is planning to expand by 25% with the opening of 50,000 new restaurants around the world by 2027.But the inauguration of a new restaurant is more than just an expansion—it's a cause for celebration. So, McDonald's wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald's menu items and meet the technical challenge of creating a sense of movement.

Agency: Cossette
Media: OMD
Chief Creative Officer, Cossette East: Anne-Claude Chénier
Executive Creative Director: Alexandre Gadoua, Jason Hill
Creative Director: Alexandre Jutras, Cédric Audet
Copywriter: François-Julien Rainville
Art Director: Philippe Leblanc
Account Director: Natalie Azoulay
Product Owner: Maria-Laura Laubenthal
Producer: Audrey Blackburn, Éliane Sauvé
Production House: Consulat
Photographer: Mathieu Lévesque
Producer: Éliane Sauvé
Set Designer: Pascal Brousseau
Lighting: Renaud Lafrenière
Digitech: Aljosa Alijagic
Coordinator: Marie-Clarys Taillon
Host: Gabrielle Poulin
BTS: Bruno Destombes
Rigging Technicien: Renaud Robert
Production: Septième
Retoucher: Mathieu Lévesque, Daniel Cartier
Client: McDonald’s Canada
Client: Mélissa Hains, Andréanne Gilbert