La Vittoria 2012

Identity - Series


The luxurious Ritz-Cartlon Hotel was the venue for the 2012 edition of La Vittoria. It also inspired the branding of the event, the various rooms echoing both our modern era and the times of Louis XVI. Spiral scrolls and minimalist geometry, gilding and fluorescent colours created the backdrop for this period of French history and were complemented by architectural elements and photos of chefs reminiscent of statues from that century.

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Design Studio: lg2boutique Creative Direction: Serge Coté Design: Cindy Goulet, Marie-Pier Gilbert Account Director: Catherine Lanctot Account Manager: Florence Morin-Laurin Copywriting: Pierre Lussier Photography: Luc Robitaille Print Production: lg2fabrique