Equalizer Fries

Billboard - Single


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Company: Cossette Executive Creative Director: Michael Milardo Art Director: Jake Hope Copywriter: Cameron Spires, Kyle Darbyson Associate Creative Director: Scott Schneider, Pierre Chan Account Director: Melissa Guillergan Account Coordinator: Ryan Scholz Studio Artist: Connie Fu

En route to Vancouver’s most popular festival, we created a digital board to promote McDonald’s fries to music lovers. Our fries grew in sync with real-time audio levels from the event, giving the festival crowd a taste of what was to come.