Craft-Image - Series
In Kenya, rape crimes often go unreported because they are committed by those closest to the victims: their fathers, grandfathers, neighbours, etc. The “160 Girls” project aims to put an end to this. On May 27, 2013, it won a landmark victory against the Kenyan government and ordered police to properly enforce defilement laws. To raise awareness, we created a campaign to show how Kenya’s young girls no longer have to live in fear.
Company: BBDO Toronto Executive Creative Direction: Peter Ignazi, Carlos Moreno Copywriting: Erik Dela Cruz Art Direction: Lisa Luk Photography: Peter Andrew Lusztyk Typographer: Paul Wiersma Digital Artist: Jano Kirijian