TV/Cinema Commercials - Single
Population Between 100,001 and 500,000
Company: Ray Agency Creative Director: Jenny Smith Copywriter: Terri Roberts Art Director: Jeff McLean Account Director: Sherrie Reynolds Client: Air Labrador Director: Christian Sparkes Associate Creative Director: Terri Roberts Camera/Lighting: Adam Penney Editor: Christian Sparkes
Air Labrador is a locally-owned, Inuit airline. As one of the oldest airlines in the region, they are well-known throughout Northern Labrador, but not on the Island of Newfoundland. To help spread the word about their their new direct and daily service to the Island, and to complement the brand campaign, we brought together two slobbery icons.