Q-Tips Radio Ad
Radio Advertising - Single
Winner: Stéph Ochrey, Sali El Dib School: Alberta University of the Arts Copy Editor: Sali El Dib Copywriter: Stéph Ochrey
A cheeky radio ad about Q-tips. After researching the brand Q-tips, we found they didn't really have any meaningful advertising. They always tell you not to stick them in your ears or to use just the tip so we decided to do a humorous PSA around that concept.