IKEA: Cook This Page

Craft - Printing - Series


Leo Burnett

Company: Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Art Director: Anthony Chelvanathan Writer: Steve Persico Designer: Anthony Chelvanathan Illustrator: Anthony Chelvanathan Studio Artist: Robin Osmond Agency Producer: Franca Piacente, Alexandra Postans Print Producer: Gord Cathmoir, Anne Peck, Carly Price Group Account Director: Allison Litzinger Account Director: Emily Robinson Account Supervisor: Rebecca Simon Chief Strategy Officer: Brent Nelsen Vice President, Group Planning Director: Tahir Ahmad Photographer: Fuze Reps, Arash Moallemi Videographer: Jonathan Lajoie Printing Company: Trade Graphics By Design Inc., Papertec Inc. Editor: David Nakata Music/Sound: Grayson Matthews

IKEA wanted to show people that getting creative in the kitchen can be deliciously simple. So, IKEA created: “The Cook This Page Parchment Paper Recipe Series.” Recipes were printed with FDA-approved edible ink on parchment paper. Each book had four recipes and were sealed to prevent contamination. A total of 12,500 cookbooks were printed and distributed across all 18 IKEA stores in Canada.