Mazda Massive Test Drive
Advertising/Non-Traditional - Single
The world’s first dual screen in-cinema driving game that leveraged the mobile accelerometer. Our social driving game turned every phone into a wheel for an immersive test drive experience that ranked the top 20 players onscreen. The audience matched the driver on the big screen to score points or recieve vibration feedback to stay on course. All players were pushed an offer to sign up for a real test drive via the app.
Company: JWT Canada Chief Creative Officer: Brent Choi Creative Direction: Ryan Spelliscy, Chris Page, Jim Wortley Copywriting: Chris Page Associate Creative Direction: Colin Winn Art Direction: Anita Wypych, Chris Page