Zafrane Spice & Tea

Entire Design Program

2019

Charmaine Cheng
e: hi@charmainecheng.com
w: charmainecheng.com

Winner: Charmaine Cheng School: Capilano University

Zafrane is a Moroccan-inspired spice and tea shop that focuses on delivering authentic products and experiences. The challenge was to design a brand system that felt modern, yet warm and friendly. Inspired by Moorish architecture and design, I created a patterning system that anchors the brand’s visual language.