More Awesome Now - Identity
Public Service/Charity Design - Series
Population Above 500,000
2018
HCMA Architecture + Design
w: hcma.ca
Company: HCMA Architecture + Design Client: Downtown Vancouver Business Improvement Association
More Awesome Now is a grassroots movement that transforms underutilized laneways in Vancouver into engaging, accessible spaces. Inspired by the city’s street grid, the brand was designed to highlight the negative space between buildings to challenge the way citizens perceive the lane and interact in it. Its vibrant logo injects a new rhythm of life into the once ubiquitous lanes. #MoreAwesomeNow proves that laneways are not just spaces to move through, but places to be.