Perfection: the Adventure

Entire Design Program

Population Less than 100,000

2018

Cyclone Design Communications
t: 450-433-5009
e: contact@cyclonedesign.ca
w: cyclonedesign.ca

Company: Cyclone Design Communications Art Director: Amélie Fleurant Graphic Designer: Amélie Fleurant Developer: Alexandre Royer Writer: Gwenaelle Salaun, Jessica Gonzalez Account Director: Benjamin Trépanier

Perfection: the Adventure, is the ideal mobile assistant for all sellers involved in fundraising campaigns! The project consisted in revamping Perfection's fundraising system in order to boost transactions and participant engagement. CDC's proposition was based on the user experience gamification. Perfection: the Adventure is the result of extensive scripting, drafting, and interface work and the inclusion of a fun teaching element, a rewards system that motivates participants to boost sales, real-time tracking, and personalized emails.